If you intend to build a successful and profitable business on Walmart, one of the most vital aspects that you should keep in mind is maintaining an excellent Order Defect Rate (ODR) which should not exceed 2%. So, let’s try to figure out how this number is calculated. Generally, ODR is specified by dividing the number of orders with defects from your whole number of orders during a specific period of time. It is wise to mention that even if a single order has several defects in the eyes of Walmart it is still considered as one defective order. Before Walmart suspends your seller account, you receive a warning, so you have a chance to improve your ODR and reduce the possibility of getting suspended.
REINSTATEMENT SUCCESS RATE
Although we have a high success rate, we DO NOT GUARANTEE reinstatement. Various factors are involved in reinstatement and there will be instances where Amazon will refuse to cooperate. Our services and resources help clients increase their chances of reinstatement, but do not guarantee any outcome.
We require all of our clients to do their own due diligence regarding legitimate supply chain acquisition and other appeal related service activities after being given instructions. We do not sign any forms on behalf of clients.
ORDER DEFECT RATE 2%+
VALID TRACKING MANIPULATION
As a Walmart seller, you should be aware of the fact that there are several metrics and requirements that every Walmart seller must adhere to. A valid tracking rate is a number of orders that have valid tracking information. As a Walmart seller, you should provide your customers with a valid URL that can help them track shipments. As an option, you can also provide your customers with the URL of the website through which they will be able to track their orders. Once you exceed the number specified by Walmart, your seller account will immediately get deactivated.
ON TIME SHIPMENT RATE
On-time Shipment rate is the number of orders which are shipped or received shipping confirmation on the expected shipment date. Here, your main mission as a seller is to provide Walmart with comprehensive information regarding your order including shipping confirmation and valid tracking information which will help your customers track their orders. Once you fail to implement those requirements, your Walmart account will immediately get suspended. This is exactly why it is so important to always provide your customers with valid tracking numbers and order confirmations. In order to avoid issues with your on-time shipment rate, you should know how it is calculated. Look, once you receive an order from the Walmart marketplace, it is provided with the Expected Ship Date (ESD). It is the deadline for you to confirm shipment and submit tracking information.
MARKETPLACE RETAILER AGREEMENT VIOLATION / DROPSHIP SUSPENSION
Drop shipping is a fulfillment method that entails sourcing products from a retailer and having that store ship the products directly to the customers. As tempting as it sounds, Walmart does not accept this business model, which is stated in one of its policies, the Walmart Marketplace Retailer Agreement. As an example of non-compliant behavior that triggers a suspension, Walmart especially highlights fulfilling a Walmart Marketplace order through another retailer.
As you can see, selling on Walmart requires taking responsibility and complying with all policies imposed by the marketplace. If Walmart marketplace sellers neglect this restriction for some reason, it will result in an immediate suspension of their accounts.
FAILURE TO MEET OPERATIONAL STANDARDS CUSTOMER SUPPORT SUSPENSION
Being a reputable and respectable online platform, Walmart Marketplace requires top-notch operations, even in the most difficult cases. This is especially important when you are dealing with customers – Walmart’s one and only priority. As you can already assume, based on the customer service you provide to your customers, Walmart decided whether you can be a seller or not. Thus, while operating a business on this marketplace, you need to address all the issues of your customers, respond to buyers’ inquiries on time, and handle all the situations as a professional. Failure to meet these operational standards leads to a Walmart suspension.
FAILURE TO MEET OPERATIONAL STANDARDS RESPECT & EQUALITY
Setting up an online store on Walmart Marketplace is easy, meanwhile maintaining it and being on good terms with the platform is not. To stand out from thousands of merchants, Walmart sellers should not only offer best-sellers, but also provide exemplary customer service, be respectful and act fair. Failure to meet Walmart’s requirements in regards to respect and equality will result in account suspension. This happens when Walmart finds out information revealing sellers who are practicing forced or underage labor; discriminating based on race, gender, age, or creed, discouraging the formation of trade unions, and so forth. If the proper conditions are not maintained, account suspensions are an accepted practice.